TikTok as a sales channel?
Wittchen shows
that it works
The Challenge
Wittchen is a premium brand with over 30 years of history, known for high-quality leather goods and elegant accessories. With increasing competition in e-commerce, the brand set a clear goal: raise online sales during its key promotional period while maintaining cost efficiency.
The Strategy
Wittchen’s traditional sales channels were already very well optimized. Our task was to expand into platforms that had previously been used mainly for branding, not sales. We chose to test TikTok’s potential for performance-driven campaigns..
In partnership with TikTok, we launched a fully automated TikTok Smart+ campaign. This solution combines video ads with a product feed, automatically adjusting content and targeting to each user in real time.
The campaign used a mix of standard video creatives, product carousels, and dynamic product ads in video format.
The entire campaign was managed via TikTok Ads Manager, without manual targeting, which means the algorithm automatically selected the most relevant audience groups and placements, scaling activities in terms of both effectiveness and costs.
The Results
+4x
ROAS compared to the previous Video Shopping Ads campaign
-68%
CPC (Cost Per Click)
+2,6x
session-to-click ratio
